Once upon a time, Cowboys owner Jerry Jones spent a lot of money to bring Deion Sanders to Dallas. Would Jones try to do that with the hottest coach in all of sports?
Jones was not asked that specific question during Sunday’s postgame discussion with reporters. But it’s clear Jerry believes in Deion.
“I’ll tell you something,” Jones said of Deion. “He’s a damn coach. He’s a hell of a coach.”
Can Jerry see Deion coach in the NFL?
“It affects people and that’s obviously part of the NFL,” Jerry said. “But I don’t want to go there because you know where it starts in every direction. But (Deion) can influence and cause with his character, his essence, what he is, as well as his own personality, by being able to get in and work with you on a one-on-one basis. With him, I am a product of that.”
In addition to influencing players, Deion delivers. Saturday’s late start (and very late finish) Colorado State-Colorado game gave ESPN the fifth best college football rating EVER, averaging 9.3 million viewers. In an age of widespread cord-cutting, this is astounding. Colorado has too completely sold out all their home games for the first time ever through TheAthletic.com.
The impact goes beyond football games. Via Austin Karp Sports Business Journalseason premiere 60 minuteswith Deion’s profile, drew the show’s largest audience since January 2021 with 11.8 million viewers.
Yes, it helps that the show had a massive primetime audience from Jets-Cowboys (25.8 million). Still, many stuck around, probably for more Deions.
The sports world can’t get enough of Deion. And that might be enough to get some owner out there willing to try to put together a financial offer that will make Deion, who Rich Eisen said last week he doesn’t think he can motivate rich NFL playerswilling to at least try.
