Nic CEO Carl Pei, who was also one of the co-founders of OnePlus, had a few comments after last week’s Apple Wonderlust event, which unveiled Apple’s iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. Watch Series 9 and Apple Watch Ultra 2. Pei, who has the best “X” username ever (@getpeid) as we mentioned, commented on the official Nothing video shared on YouTube.
First, we have to agree with Pei when he says that these events were better when they were held in front of a live audience. If you ever took the time to watch Steve Jobs’ original iPhone unveiling in January 2007, you can see that the live audience added to the excitement of the occasion. Pei says that with a live audience, Jobs was able to use showmanship as a way to excite a live audience, and that those things don’t work when the event is pre-filmed.
Nothing CEO Carl Pei says there are benefits to using titanium in the Pro models iPhone 15 Pro series users
Discussion of the new iPhone 15
Pei says the biggest change this year is replacing the Lightning port with a USB-C port. What does CEO Nothing think of this move? “Overall, it’s a win for the tech ecosystem,” he says, “but I just hope the EU goes one step further and really homogenizes the USB-C standard.”
As you may know, the EU has passed a law requiring its 27 member countries to use USB-C for charging new electronic devices. Not wanting to deal with making different iPhone models for the EU and elsewhere, Apple decided to switch to USB-C for its 2023 models. Pei said Apple waited to move to USB-C because the proprietary Lightning port was used by Apple as a way to make it a little harder for iPhone users to switch to Android.
Pei said that aside from the USB-C port, there are other ways in which he believes Apple is anti-competitive. He points out that there are several features that only work on the iPhone, such as AirDrop. Pei says it’s not a secret, as emails released during various lawsuits show Apple executives discussing ways to lock iPhone users into its ecosystem. The executive says requiring Apple products to run Apple-designed features is smart because it limits competition. “As the most valuable technology company in the world, you should be able to compete on other things,” Carl said.
The co-founder of OnePlus says he respects Apple for constantly improving the iPhone
Pei says the titanium construction iPhone 15 Pro and iPhone 15 Pro models will bring advantages in terms of weight and durability. He said that a tech geek like himself would be excited to use titanium, while the average guy wouldn’t be able to tell the difference between titanium, steel or aluminum.
CEO Nothing said he respects Apple because the company is constantly improving all aspects of the iPhone (“slowly,” he added). One feature he doesn’t find exciting is the addition of an action button that replaces the mute switch. While Pei rightly points out that the action button isn’t new, he says that Apple likely has data that shows the mute switch hasn’t been used often.
Pei thinks the action button will eventually be used as a shortcut for AI-powered Super Siri. Now that would be a big deal! Carl has also been a fan of the iPhone’s cameras and says Apple is constantly pouring resources into the feature to improve photography on the device.
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With the Apple Watch Ultra 2, he says many of his friends have bought the device, but he’s not sure how popular it is. The CEO believes that many people buy the watch because it is the most expensive model and has become a status symbol.
While he praises Apple for being innovative, he doesn’t see the Vision Pro taking us from smartphones to wearing a headset all day. He also said that the 3D computing category won’t be the one that consumers generally focus on anytime soon.
In the video, Pei admits he’s not a fan of smartwatches, showing his bare wrists to the camera to make the point. In June, a tipster thought he spotted a trademark application for the Nothing smartwatch and found an entry for Nothing in the smartwatch category on a certification website for India. Nothing came out of nowhere, suggesting that a smartwatch is in the works.